The all-new 2018 Goldwing launched with the strategy of trying to make the typical image of the Goldwing rider younger, cooler, and enjoying the smoothest ride ever. We delivered two nation-wide campaigns for both brand enthusiasts and owners of competitor motorcycles with the goal of conversion. See full campaign below:
Honda approached us with the task of winning over the Millennial rider. We chose to run a campaign that focused on the sleek look, an urban feel, and a modern understanding of the motorcycle rider.
https://powersports.honda.com/2018/rebel-300.aspx
NU is an umbrella university with multiple satellite schools, so we pushed a California-and-Nevada-focused radio and digital campaign to encourage enrollment, especially from military personnel.