How can a San Diego-based non-profit school compete against for-profit universities with much larger marketing budgets? Simple. ‘Own’ San Diego.
NU is a non-profit school with several affiliate schools spread throughout California. Leading into 2019, the school wanted to launch a creative overhaul. We designed a media plan that would place NU all over the city, from billboards to zone cable TV.
Military veterans have long been a strong pillar of the NU community, so we wanted to continue this positive relationship with our service members.
I also do work for the JFK affiliate in San Francisco. I design media plans that ultimately highlight JFKU’s capabilities, from flexible course programs to online classes on trolley wraps, local radio stations and more!