SLOGANS I'VE CREATED FOR VARIOUS CLIENTS
MACRO Studios, a disruptor in Hollywood, wanted to launch a social media overhaul to attract a bigger following. With an amazing corporate mission- to enable artists of color to make the film and TV content they want- I couldn’t help but think of this main tagline for their rebranding strategy.
I had the amazing opportunity to work on viral marketing content for this Sundance festival gem. It’s a hilarious, mind-bending journey of a film, so I designed social media content that would match the irreverent tone.
I wrote for a series of online banner ads and website pages promoting the new semester of film classes at LFA. This was so much fun to work on because I had to write with an entirely new demographic in mind: The British.
*Note: I may or may not be able to get you a discount for the classes.
While at Skillman Video Group, I was responsible for client shoots as well as developing their website. From the ground up, I worked on the home page headers, the body paragraphs, and regular blogs as well.
The target was working moms (25-40) looking for a way to give their kids healthy meals in a convenient and timely manner, without having to compromise. Annie's easy-to-make meals are the perfect fix for this problem. No Hassle, Just Healthy.
ChapStick is unique in that it's brand has become the de facto term for an entire product category, thus superseding its original purpose. I worked on a spec campaign that would refocus the brand and target millennial males (18-35), because this demographic is a large share of lip balm consumers that are left out of advertising. Thus, I wanted to suggest that men should feel just as comfortable taking care of their lips as women.
Springfree trampoline is a New Zealand brand that has won numerous safety awards. I developed a commercial campaign that would highlight these safety features while simultaneously encouraging the imagination of children, closing with the above tagline.